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Optimised for search engines

by Darrell Kingsley last modified Mar 13, 2014 06:33 PM
Search Engine Optimisation (SEO) involves improving the visibility of your website on the web. Better visibility means more success.

Over 90% of new visits to web sites are achieved via link-through from searches on search-engine sites. A higher ranking on search engines will lead to a higher number of new visits to your web site.

Each site is submitted to the main search engines and other directories, and a Google sitemap is created to help Google analyse and rank the site.

SEO is not an exact science and success cannot be achieved overnight (no matter what some people say). The natural successful ranking of your site by search engines is a gradual process that may take several weeks to achieve.

After an initial keyword analysis process, where Beetlebrow and the client work together to produce a comprehensive list of useful keyword searches, Beetlebrow will perform an initial benchmarking of the site’s performance on search engines for comparison with later results. We then analyse the existing pages for the effective use of keywords, and where necessary, recode and tweak the pages to improve it.

Beetlebrow can also manage a link builder campaign, whereby well-formatted and worded links are exchanged with relevant sites, which can have a dramatic effect on search results.

Statistics about the campaign will be published on a secure web page that you can access at any time, to monitor the results of the campaign and keep track of the time that has been spent.

Search engine marketing

Adwords and Pay Per Click (PPC) campaigns are highly effective at getting your link in front of as many people as possible, and can effectively run alongside an SEO campaign to achieve short term penetration. In effect you "bid" for various relevant keywords and set a maximum number of impressions or clicks for your link.

If your bid is well chosen, your link will appear in the "paid for" sections on the various search engines and you pay either for views or clicks on your link. We will help you set weekly or monthly budgets and decide how much to spend on each keyword, as well as manage the campaign and keep you informed as to its effectiveness.

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